ABOUT JEM
DARE TO
BE DIFFERENT
“Unleash your potential.”
The rationale behind JEM originates from the fact there are countless people with huge dreams and creative ideas bottled up inside.
Given many of us have no clue how to make our dreams a reality, JEM exists to help you explore the ideas you have for yourself. We do so through campaigns designed to ignite talent across different disciplines from entrepreneurship and the arts, to film, photography, music and fashion.
No matter how unorthodox or oddball your idea, we help you get started. We’re in the business of sharing easy how-to’s, tips and steps so you can blaze your own creative trail and let your ideas and individuality shine.
Here’s our big idea: through JEM’s initiatives, our hope is fresh possibilities will surface and with it a new generation of great thinkers, business leaders, artists, writers, musicians, humanitarians and even world changers will be inspired to emerge.
And, we’re not stopping there. Our campaigns serve to spotlight and raise funds for social causes that mirror programme themes. We want the underprivileged and impoverished to have the same educational and skill development opportunities as the rest or us.
