
Are you thinking about becoming your own boss?
Would you like insider information, tips and advice to help you start your own business?
For budding entrepreneurs looking for guidance and inspiration, this book shares the secrets of six extraordinary entrepreneurs from Hong Kong who transformed an enterprising idea into a million-dollar business.
Born to be the Boss takes you on their personal journeys, sharing the wisdom and knowledge of these admired business role models.
Learn their lessons and tips for addressing common startup challenges and issues, plus how to build a highly profitable business from doing what you love.


"A wonderful book! Creativity and can-do spirit are what makes these businessmen and businesswomen successful. I have no reservation in recommending this book and will put it on my bookshelf!"
Dr. Allan Zeman
CHAIRMAN
LAN KWAI FONG GROUP
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Snippets From the Book

"Born to be the Boss is a source of encouragement for individuals who are considering to start or are already starting a business, because it also explores the private struggles, pressures, anxieties and self-doubt that often arise when one starts a business. These are valuable lessons that address common startup concerns."

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Meet Your Authors
AUTHOR BIO
JANET E. MIDDLEMISS
Janet E. Middlemiss is an author and business expert who has lived the last twenty five years in Hong Kong. Following a successful career in public relations, Janet has worked for startups since leaving corporate life in 2002. She is founder of the JEM Group, a social enterprise spearheading a unique movement to inspire and ignite talent across different disciplines from entrepreneurship and fashion to photography and the arts. The organisation’s Born to be the Boss campaign aims to help people start and grow their own businesses by providing information, guidance and support.


AUTHOR BIO
BIANCA ZEE-GEISSLER
Bianca Zee-Geissler is a communication strategist who has lived and worked in Hong Kong for over seventeen years. She has wide experience in working on communication campaigns for global corporations as well as a range of startups. From there, Bianca moved into freelance writing for a variety of industries, producing content for a diverse array of clients from top global brands to startups. She joined the JEM Group to work with Janet on the Born to be the Boss campaign to help provide inspirational guidance to individuals choosing to embark on the entrepreneurial path. Bianca currently resides in Vancouver, Canada with her husband and two children.
Merchandise that Matters
To support fledgling businesses, a proportion of the profits from the sale of this book are lent to aspiring entrepreneurs on the micro-lending site Kiva.
Grab your copy today!