DESIGNER
My work in the area of garment designing has grown more varied over time.
Interestingly, my first collection was in sportswear. As an avid horse rider, I spotted a gap in market for warm weather riding gear. It led to me designing a line of ladies equestrian tops for warmer climates.
Since then, I’ve expanded into the urban t-shirt market. Like most of my projects, it’s been a bit of an experiment, but pretty cool at the same time.
COLLECTIONS
To set the scene, there are two key elements that run through all JEM clothing collections:
* First off, we use recycled fabrics and materials. It’s what I like to call breathing new life into the old!
* Secondly, we believe in fashion for positive change. Through our lines, we therefore try to draw attention
to the work of charitable organisations and good causes.
EQUESTRIAN WEAR
Equestrian shirts made from recycled plastic bottles.
Part of the proceeds go to Riding for the Disabled.
TEES
T-shirts made from up-cycled fabric with a proportion
of every sale supporting charities and causes.
